About Us

This Is How We Roll








Trusted partners? Check. Cannabis experts? Check. Stealth accounting ninjas with next-level intuition and business sense? Check.

Now more than ever, cannabis companies have the opportunity to flourish, break barriers and test the limits of their craft. A concept that begins with a seedling can – quite literally – blossom into a million-dollar or billion-dollar operation at record speed.

We help cannabis operations seize this opportunity. Because without the right accounting and technology solutions, you can’t achieve your goals – at any level.

Rebel Rock was founded in 2019 by three accomplished female entrepreneurs to fill a clear and vast void in the cannabis industry. Sure, the world is filled with accountants, but those accountants are not cannabis experts who understand the power of cloud-based technology solutions.

What can you expect from us?


Clear and timely communication


Personalized accounting and business system recommendations rooted in cloud-basedtechnologies.


Trustworthy partners who are plugged into the latest industry developments.


Identification of new growth opportunities – many that you probably didn’t realize.

Explore our Solutions and Meet the Team


Liz Mason, CPA
CEO & Co-founder

Dedicated to challenging the status quo, Liz Mason embodies the future of accounting. As the CEO of Rebel Rock, Liz leads the team of financial and accounting experts with ease. She brings creativity, tech-savvy and an unwavering vision to the table, cultivating supportive relationships with other driven entrepreneurs. 

Melissa Diaz, CPA
CFO & Co-founder

If you’re looking for someone who exhibits ambition, know-how and creativity, you’ve found her. Rebel Rock CFO Melissa Diaz is a skilled and solution-oriented leader. A trusted business partner with a proven record of improving company profitability and efficiency, Melissa is an indispensable asset to any team.

Katie Kane
Co- Founder and SVP of Client Relations

Katie Kane is the resident sales and marketing whiz, providing operational support through the implementation and post-go phases. She brings the right skills, the right intuition and a contagiously positive attitude to Rebel Rock — you can expect reliable, ongoing technical support, as well as customer service that goes above and beyond the call of duty.

Shawn Elliott
Accounting Master

With a commitment to helping cannabis professionals expand their core business, Shawn takes a collaborative, detail-oriented approach to client finances. He brings diverse abilities to the Rebel Rock team and is skilled in multiple facets of the industry, from cloud accounting to inventory and vendor management.

Main Office

8160 N Hayden Rd Suite J-208
Scottsdale, AZ 85258

Call Us

(480) 420-3494



I have a question.

Good! We welcome them.