Trusted partners? Check. Cannabis experts? Check. Stealth accounting ninjas with next-level intuition and business sense? Check.
Now more than ever, cannabis companies have the opportunity to flourish, break barriers and test the limits of their craft. A concept that begins with a seedling can – quite literally – blossom into a million-dollar or billion-dollar operation at record speed.
We help cannabis operations seize this opportunity. Because without the right accounting and technology solutions, you can’t achieve your goals – at any level.
Rebel Rock was founded in 2019 by three accomplished female entrepreneurs to fill a clear and vast void in the cannabis industry. Sure, the world is filled with accountants, but those accountants are not cannabis experts who understand the power of cloud-based technology solutions.
What can you expect from us?
Clear and timely communication
Personalized accounting and business system recommendations rooted in cloud-basedtechnologies.
Trustworthy partners who are plugged into the latest industry developments.
Identification of new growth opportunities – many that you probably didn’t realize.
Liz Mason, CPA
CEO & Co-founder
Dedicated to challenging the status quo, Liz Mason embodies the future of accounting. As the CEO of Rebel Rock, Liz leads the team of financial and accounting experts with ease. She brings creativity, tech-savvy and an unwavering vision to the table, cultivating supportive relationships with other driven entrepreneurs.
Melissa Diaz, CPA
CFO & Co-founder
If you’re looking for someone who exhibits ambition, know-how and creativity, you’ve found her. Rebel Rock CFO Melissa Diaz is a skilled and solution-oriented leader. A trusted business partner with a proven record of improving company profitability and efficiency, Melissa is an indispensable asset to any team.
Co- Founder and SVP of Client Relations
Katie Kane is the resident sales and marketing whiz, providing operational support through the implementation and post-go phases. She brings the right skills, the right intuition and a contagiously positive attitude to Rebel Rock — you can expect reliable, ongoing technical support, as well as customer service that goes above and beyond the call of duty.
With a commitment to helping cannabis professionals expand their core business, Shawn takes a collaborative, detail-oriented approach to client finances. He brings diverse abilities to the Rebel Rock team and is skilled in multiple facets of the industry, from cloud accounting to inventory and vendor management.
Sharon is passionate about the Cannabis Industry and joins us after four years on the front lines in Controller roles for multi-state vertically integrated Cannabis companies. She is an expert in seeking out every 280E deduction she can through top-notch accounting practices while also empathizing with the boots on the ground staff trying to keep their head above water in this crazy business. It is finding the balance between compliance & efficiency.
Accounting & Training Specialist
A point-person for training and stellar customer service, Neil Vermillion is an essential part of keeping the Rebel Rock team operating efficiently and achieving the firm’s high quality and service standards. He brings a plethora of professional, military and life experience, quick thinking and an exemplary work ethic.
Christine is a licensed CPA, using her skills to help businesses grow and achieve their fullest potential. She started serving the cannabis industry in 2018 and has since become an expert in the industry. Notably, Christine has provided education for other CPAs as to how to best serve cannabis clients, how to handle 280e tax issues and was chosen to speak at a 2020 NECAAN event on cannabis accounting issues for business owners in the industry.
7802 East Gray Road
Scottsdale, AZ 85260
I have a question.
Good! We welcome them.