A focus on close collaboration with clients and a dedication to destigmatizing cannabis have helped Rebel Rock gain a reputation in the growing industry. Rebel Rock Co-founder and CFO Melissa Diaz discussed these business philosophies and more as part of a feature article for In Business magazine.

In addition to breaking down Rebel Rock’s full gamut of accounting services, the article shares the impetus behind the firm’s founding and explains the technology- and client-focused business principles that guide its execution. In the article, Melissa also explains some of the challenges in building credibility in an industry that for so long operated in the dark as well as the firm’s ultimate goal of eliminating the stigma behind cannabis and helping clients succeed in the industry.

Read the full In Business story here.